If you are an author, coach, pastor, consultant or entrepreneur, especially if your business is online, you need to pay serious attention now because you can’t survive or succeed without this stuff.
I’m a teacher and I don’t assume that people know everything, so here is the meaning of Copywriting.
According to Wikipedia, “Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.
The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”
As long as you want people to take a particular action, either to click a link, to follow you or to buy your product, copy is inevitable.
Therefore, the art of copywriting is not something you can ignore.
Who is an archer with an empty quiver?
Who is a businessman that can’t convince people to patronize his business?
That’s what Copywriting does for you!
It appeals, entices, persuades, cajoles, mesmerizes and work on the emotions and psychology of your audience to take action as you wanted it. It makes buyers to reach out for their wallets and buy your product, even when they don’t need it.
Isn’t it an amazing part of any business?
“But I don’t have to be a copy writer to sell or get my audience to do my bidding, I can hire one!” If this is what you’re thinking right now, you’re very right. You can always hire a copywriter and I’m available for hire for your information.
But if you want to reduce your hiring or want to have a part to play in your copy even if you are hiring, please continue to pay attention.
Like every other art, there are secrets to doing copy perfectly well and It doesn’t come by magic but by learning.
Here are some things you must take serious if you want your copy to sell or appeal to your audience:
1. Heading (People will only read if they’re hooked from the beginning)
2. Body (Your story must appeal to emotions before people can act.)
3. Benefits (People don’t buy features but benefits
4.Call to action (People want to be told what do)
I’m starting a series on badass copy writing techniques from next week Tuesday on my Badass writer’s Crib. Keep a date with me. If you are not in yet I don’t know what to say, but here is the link to join https://web.facebook.com/groups/196718467564857/
For some time now, I’ve been dishing out secrets upon secrets of Badass copywriters on my writing platform. You can join and make a search and make good use of them. However, I’m working on making it into an eBook for you guys soon.
If you would like to have a copy of The Secrets of Badass Copywriters eBook FREE, say yes in the comment section.