We are looking at the patterns or components of great content today, pay attention.
What is content?
Content is both information and communication: the sum total of freshness, readability, relevance, and it’s the usefulness of the information presented and the manner in which it is presented.
It is information made available by a website or other electronic medium in form of subject matter, subject, theme, burden, gist, argument, thesis, message, point, material, ideas or text
Different Forms of content
1. Infographics: This is a graphic or image with detail facts and information that communicates a message wholly.
2. Case Studies: This is a mirror of a similar situation use to communicate or pass a message across.
3. Adventure/Success stories: This is either a true life or created (fiction) story of yourself, people or things so as to pass a message across.
4. White papers: This is a report based on research, investigation, experiment or findings.
5. Blogging: It is an act of passing information or holding discussions through a website on a regular basis, if not daily.
6. Video: This is a motion-captured moment. It could be live or recorded.
7. Template & checklist downloads: This is a designed model or guide information about a subject in a sequential order that allows the audience to download and tick.
8. Ebook/Book: This is thoughts about a certain subject matter documented in a certain volume to express an opinion or solve a particular problem in digital or printed form.
9. Magazine: This is a periodic publication about a particular subject a set of subjects.
Key Components of a good Content
We don’t just write contents for writing sake, it has to follow a certain pattern, have an objective/goal with a well thought out plan.
The most successful marketing campaign doesn’t happen by accident. They require time, attention and most importantly, planning according to John Rampton on Forbes.
A good content must have the following components:
You must have an audience in mind before writing; it’s called the bull’s eye. This will determine your plan, pattern and narratives.
Your audience is the most important part of your marketing and when creating content, you’re doing everything because of them. Therefore you must know them demographically (age, gender & marital status), geographically (location) and ‘sociographically’ (lifestyle).
Questions you must ask yourself before creating content are:
– What is the problem my message, products or services is trying to solve?
– Who is most likely to have this problem?
– What are their defining characteristics age, marital status, location, job and hobbies?
– Will these people actually pay me for my offering? If not you may need to revise or update your offering completely.
This has to do with what you want to achieve with your content. You don’t just write, you must have an objective. Please note that if your objective of creating content is just to sell, you will lose engagement.
These are my own objectives while writing, especially on social media:
You can’t sell until you offer value first, whenever your audience suspects selling in your content they disappear.
Ideology in this content means beliefs, philosophy, principles, thoughts and idea. Your contents must be based on your ideology and it must be constant. What ideology are you projecting? Whenever you come in contact with my content, you will see, “your passion is your power and your gain”. That’s my ideology. What is yours?
Narrative is a spoken or written account of connected events; a story, account, tale, chronicle, history, description, record, portrayal, sketch, portrait, statement, report, rendering.
Your content must have a narrative pattern that attracts and get audience glued to it. Personally, I love relating issues using storytelling and graphics to drive home my point.
You must choose your narrative wisely depending on what you’re pushing to your audience.