During my just concluded SELL LIKE A PRO Conference, I carried out a test to validate my presentation before starting and it turned out positive.
What a risk?
I asked the participants how many of them have not interacted with me or heard about me either through Social Media, WhatsApp, Email or Messenger Bot before subscribing for the conference?
Shockingly, they were only 3% as predicted.
It’s only 3% of your audience/prospects that will buy from you at any giving time no matter how hard you try or how much you spend on advertisement.
The question is, what happens to the remaining 97%? They’re thrown into trash bin over and over again.
How about selling to the 3%, onboarding the 97% and sell to them later?
Stay with me, please…
What most marketers and businesses are doing online and offline to their prospects is what those guys in this video are doing to this fine girl.
Video courtesy of Rob Bliss and Hollaback!
Please note that you’re harassing your prospects anytime you yell at them to buy, sign-up or subscribe to what you are selling when they don’t actually Know, Like and Trust you
It won’t work
They won’t give you an audience. The dynamics has since changed. Change or be changed.
Do you want to multiply traffic, leads and sales to your business despite the defeaning noise in the market place?
Then try Value Based Marketing.
The new market is too noisy and neausiating. Everyone is saying the same thing and prospects are more confused and stubborn at the same time than ever before.
The best way to get your prospect’s attention is not by joining others to make noise…
But by giving. A giver is a friend to all. By educating them. By giving them value free of charge.
A respected or virtually new brand will attract traffic anytime or anyday they offer value for free. It’s a fact and psychological too
Because prospects are in different stages on the pyramid of purchase. Prospects are always in different state of decision when buying.
According to research, only 3% are ready to buy now, 17% are still window shopping, 20% are aware of their problem but don’t care, while a whopping 60% are not aware of their problem.
It’s only Value Based Marketing that helps you to move them systemstically from one stage of awareness to another until they eventually buy.
And when they get to the stage of buying, they’ll likely buy from you because you’ve been with them all through the journey educating and giving to them.
Value Based Marketing is also the best way for your prospects to: Know you, Like you and Trust you, which is the tripod on which major purchase decision are based.
With Value Based Marketing, you help those prospects not aware of their problem to be aware of it, you help those who are aware of their problem but don’t care to care and you help those window shopping to decide and buy.
This is done through giving valuable informative and educative stuff to them consistently.
Value Based Marketing means giving before selling. This is not what you do on social media but through a structured system.
What do you need for Value Based Marketing?
✳️Identified ideal audience.
✳️An ideal audience tailored Lead Magnet.
✳️A system that captures leads and store data.
✳️A structured educative and informative program.
This is very easy but could be daunting if you don’t have Tech experience or what it takes to set up this wonderful selling system.
This is the reason why I created MCAS ( Multiple Clients Attraction System), a proven system that will help you multiply traffic, leads and sales within 90 days, even if you’re a newbie
If you want to know more about the system and how you get this tailor made system click HERE